Tuesday 11 March 2014

WHY DO PEOPLE BUY ART?

I am not talking of art collectors who buy only masters for investment. Art is becoming a symbol for status.

Each gallery has a language of art it coddles into. To think of it, galleries essentially sell lifestyle. You can zoom out from life-styles, though, to see the broader categories of what galleries are selling. Some galleries are selling prestige. Some exclusivity. Some are selling history. Some are selling opportunities (for cashing in or simply being first). Some are selling simple, sublime distractions from the pressures and anxieties of their clients' hectic lives. Art is fabulous, because it can be a vehicle for all that. And yet, we expect it to be so much more than that.

Not everyone can shell out millions to buy a lifestyle delineated by their walls.
That’s where affordable art comes in, out of which decorative art is a strong constituent. Decorative art is chiefly prized for its utility, rather than purely for its aesthetic quality. AnYahh!! is a brand that offers varied lifestyles with which a client can choose to adorn his walls. We also maintain a constant high aesthetic criteria.

The author, Mandira Sanghi is an artist and blogger.


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