Friday 21 March 2014

Paintings, drawings, photographs and sculptures are all types of visual arts. In the conventional sense, these could only be possessed in the field of art.


In the current art scenario, visual art has evolved to a whole new level. There is a whole lot of interesting merchandise floating around. Merchandising is the process of reproducing the art on another surface, e.g. artists specializing in kitsch art on utensils, cushions, mugs, lampshades etc. There are fabrics being printed with art works. Hotels and corporate houses are beginning to have work commissioned from artists whose style adds flavor and imagery to their brand. Homes are beginning to depict more style, accentuating taste with art and merchandise. Even the fashion world is commissioning artists to design a ‘limited edition’ range. The world is becoming more stylized and art sits right alongside fashion in being accessible… and desirable! 

Anyahh provides art merchandise such ashtrays, pocket squares, coasters, wall clocks, table mats, cushion covers, tote bags, and a whole lot of more usable items which make your home look more chic and personalized besides being a statement of individual style.

Even the masters’ art is being used on merchandise, starting from Monet to Picasso to the young artists of today. Art merchandise being used in the house or even when gifted,unravels the tone you to want to speak in. The tone of your own mystics, your inner self.

Another array of art is photobooks. At first glance they may look like overpriced coffee-table books, but photobooks are highly collectible works of art. In recent years, a boom in the market has seen prices skyrocket. They attain high prices especially when they have extraordinary attachments such as signatures and inscriptions.

- Mandira Sanghi

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