AnYahh!! Art Gallery

Online Platforms for Selling Art

                   

Today, you find many artists, or for that matter, even art students on art blogs and displaying their art on websites that sell art. There is a parallel market being developed online for selling art. Lets look into that more closely.

A change in how art is sold has historically played an important role in the expansion of the art market. The salons helped expand the art market in the 19th century, the commercial galleries in the 20th century and now the Internet has the potential to help expand the art market in the 21^st century.

With an expanding art market, we're not just seeing changes to how art is sold, but also changes to what art is bought, why it is bought and by whom. Online sales platforms are providing some very exciting answers to these questions. The ability of online art platforms to empower the public as tastemaker is an example of one such change, one which has many positive outcomes: for the public, who will be able to refine their judgments of art; for artists, who desire a level playing field; and for culture, which will become far more representative of all society, not just the curator classes.

Galleries are usually so caught up chasing serious collectors, they miss the real buyers who are potential collectors. After all, a serious collector was also a first time buy at one time!

Galleries do have an advantage of giving the customer an opportunity to feel the texture of the painting. But online platforms make art widely available and inform you of a whole lot more of art available than a gallery can offer.

Anyahh offers a wide range of affordable art, and is the first of its kind to start a concept as such of bringing high quality art with easy access to young buyers.  

Mandira Sanghi

Artist and Columnist